Clemenger BBDO appoints chief strategy officer and chief brand officer

Jason Pollock
By Jason Pollock | 2 August 2022
Jaqueline Witts and Paul Rees-Jones.

Clemenger BBDO has appointed Jacqueline Witts as chief strategy officer to lead the strategic planning function across Melbourne and Sydney and Paul Rees-Jones to the newly-created role of chief brand officer, which will also cover both offices.  

Witts will bring over two decades in strategy and planning to the role, having previously served as the head of planning for Clemenger BBDO Melbourne and with diverse category expertise in retail, financial services, automotive and FMCG.  

Prior to joining Clemenger Group in 2020, Witts led strategy and planning functions across several agencies, including AJF Partnership, TBWA Australia and JWT Melbourne. 

Witts will be focused on utilising creativity to help clients identify new opportunities, drive growth, solve complex business problems and build enduring value. 

Clemenger Group CEO Les Timar said: “Jacqueline is a highly engaged and well-regarded strategist who embodies the creative and innovative ethos that we strive to instil in our people, and in the work we do for our clients. Our creativity cannot thrive without best-in-class strategy and planning. It is the foundation stone of our best work.

“With this promotion, we are thrilled to acknowledge Jacqueline’s industry-leading expertise, which has been an essential component to the evolution and success of Clemenger BBDO in recent years.” 

Rees-Jones will transition from his role as executive planning director at Clemenger BBDO Melbourne, in which he has driven strategic leadership for more than a decade. 

In addition to his existing client responsibilities, Paul will partner with senior client executives in the development of Organisational Purpose, Brand Platform and Identity, EVP, CVP, Social Impact and Brand Architecture; as well as leading Clemenger BBDO’s proprietary AustraliaNOW cultural research.

“Paul has been instrumental in Clemenger BBDO’s most iconic, creative and effective work, both here in Australia and globally,” Timar said.

“He will focus on aligning internal organisational cultures with our external system of brand experiences to create new and enduring value for our clients, which is critical to our future success.”

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