Clemenger BBDO has appointed Stuart Bailey chief media officer.
Bailey comes with more than 20 years of experience across the UK and Australia, bringing in experience from senior roles across OMG and most recently as chief operating officer at PHD Australia.
“Stu is an exceptional leader and operator who understands the power of creativity and media working together,” said Clemenger BBDO CEO Lee Leggett.
“His experience, vision and values make him the perfect person to help us bolster our integrated, modern agency model.”
Bailey has worked with brands including McDonald’s, Unilever, Telstra, PepsiCo, Kellogg’s, ANZ, Virgin Australia, VW and Village Roadshow.
Bailey is also a chair of the MFA Interactive Committee and co-created the Australian Digital Advertising Practices in partnership with the IAB, MFA and AANA.
“Clemenger BBDO has always stood for creative excellence, and I’m excited to be part of something that brings together creativity, media, and innovation in a unique and powerful way,” Bailey said.
“Media is a critical piece of the puzzle. It shapes how creativity is experienced and how ideas drive business outcomes.
“I’m looking forward to helping build a connected, strategic and high-impact model that delivers across the entire customer journey.”
This appointment follows the agency’s wins of this year in Kmart and COLORBOND steel.
Clemenger also recently appointed Stephen de Wolfe as chief creative officer and Suzanne Croxford as chief experience officer,
"Stu has been an integral part of PHD’s success,” said PHD CEO Mark Jarrett.
“I am deeply appreciative of his hard work and commitment, and the results he has helped us drive over that time.
“His leadership, critical thinking and deep understanding of our business have left a lasting impact.
“I’m delighted he’ll continue to bring his talent and expertise to Omnicom Oceania in his new role at Clemenger BBDO, and I wish him every success in this exciting next chapter.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.