CarExpert.com.au, an Australian new car website, has appointed independent growth agency Claxon to lead its creative and media accounts after pitches from agencies including HERO and DDB.
Claxon will be handling the creation of a national TVC campaign and the associated media account working closely with shareholder Seven West Media to make CarExpert a household name.
CEO Damon Rielly said: "The thing that set Claxon apart from the other agencies was how well they understood our brief. They asked the right questions and responded with a concept that we all loved.
"We are really excited to bring the idea to life and continue working with the Claxon team."
CarExpert.com.au is founded by the same team behind CarAdvice, which was purchased for more than $60m by Ch9 in 2018.
Daniel Willis, Claxon chairman & CEO said: “Working with fast-growth brands like CarExpert, who are aggressively addressing the market is at the core of what we do.
"They have a great team, a great product and an appetite for growth which always makes for an exciting client to work with."
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