Chubb joins Australian Open as major sponsor

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 19 November 2019

Global insurance company Chubb has signed a multi-year sponsorship deal with the Australian Open. 

The brand joins as the official insurance partner for the event which takes place in January. Tennis Australia declined to comment on the size of the deal.

“We are delighted to announce our partnership with Chubb, a leading global insurance company with operations in 54 countries and territories”, says Tennis Australia CRO Richard Heaselgrave.

“Chubb’s international growth and profile align perfectly with the Australian Open and we look forward to a productive partnership over the coming years.”

The deal will include brand visibility for Chubb, including on-court and across the precinct signage.

“Chubb is proud to announce our partnership with the Australian Open, the Grand Slam of Asia Pacific,” says Chubb regional president for Asia Pacific Paul McNamee.

“It is a world-class event which encourages inclusion, community service and the pursuit of excellence – all values which we cherish at Chubb.”

Carlton & United Breweries also recently secured a multi-year deal with the Australian Open. Its brand Stella Artois signed as the new official beer partner for the event, replacing Coopers after three years.

CUB’s Pure Blonde Organic Cider also joined as the new official cider for the Australian Open and ATP Cup.

“We’re excited about our long-term sponsorship of the Australian Open,” says CUB marketing vice president Brian Phan.

“It’s one of the biggest sporting events in Australia, and we’re proud to be on board.”

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