Chief Executive Women rebrands with Now We Collide

By AdNews | 8 June 2023
Naomi Young.

Independent creative agency Now We Collide has partnered with Chief Executive Women (CEW) across its creative and marketing initiatives.

This strategic partnership aims to revamp CEW’s Leadership Summit, driving awareness among Australian leaders and expediting progress towards gender equality.

Naomi Young, strategy director at Now We Collide, said key to the creative strategy was identifying the data-wow point it drew from the 2022 CEW Census.

"Based on the current rate of change, it will take 100 years to have leadership equality," she said.

“Accelerating this unacceptable statistic is at the heart of the new name, Agenda 2033, but also key to CEW’s action plan. This event will ignite a chain reaction to fast track equality, turning what could be 100 years of snail-paced change into ten.

“Partnering with the CEW team in their rebrand for the summit has been very fulfilling. Leadership development is a crowded space in the market, so creatively we needed cut-through, to clearly communicate the unique position of Agenda 2033."

CEW is the pre-eminent organisation representing some of Australia's influential women leaders across various sectors such as corporate, public service, academic and not-for-profit sector.

Its annual Leadership Summit, now branded as Agenda 2033, acts as a catalyst to reaching a future where gender equality is reality.

A lineup of influential speakers and disruptors will take to the stage to identify tangible actions that people and businesses can implement to accelerate change across Australia.

Ann Burns, CEW member and strategic advisor, said no one wants to wait 100 years for an equal future.

"We are a force for change and are advocating for more diverse voices at every table and women’s workforce participation enabled across all sectors," said Burns.

"Our mission is to empower all women so they are economically secure and free from violence across their life course and that there is workplace flexibility for all to work and care.

“Our Leadership Summit is for all leaders looking to take decisive action in the next ten years to accelerate our journey and to empower men and women to have the same social and economic choices. This is the forum where change is re-ignited and we set a new Agenda that is built on activation and collaboration."

Speakers for Agenda 2033 include Taryn Brumfitt, who was honoured as the Australian of the Year in 2023. Joining her is Shemara Wikramanayake, CEO of Macquarie Group, Leah Weckert, CEO of Coles, and Kaylee Anderson, Victorian Aboriginal engagement lead.


Chief Creative Officer: Ryan Bodger

CEO: Keir Maher

Strategy Director: Naomi Young

Creative Lead: Kate Holdsworth

Art Director: Sarah Coleman

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