Cheuk Chiang appointed Bastion ANZ CEO

By AdNews | 24 April 2024
Jack Watts and Cheuk Chiang.

Marketing and communications agency Bastion has appointed Cheuk Chiang CEO for Australia and New Zealand.

Chiang's previous roles include CEO Asia Pacific for Dentsu Creative, CEO  Greater North APAC for Dentsu, chairman at AI start-up Mutiny, CEO APAC at Omnicom Media Group and CEO APAC for PHD and MD at Cummins&Partners.

“After spending time with Bastion’s key leaders, talent, and clients, I was super impressed with the strength and depth of Bastion’s capabilities," said Chiang.

"In a world where clients are struggling to survive and thrive against challenging market forces, they need help to not only better compete but also gain competitive advantage.

“Few agency groups can help them do this with the strength of integrated capabilities that Bastion has. Leveraging Bastion’s well stitched together offering and 'one stop shop' to help put clients in a position of strength as well as the ability to deliver industry leading innovation got me very excited.” 

Bastion Group CEO Jack Watts said the appointment represents the latest major step in agency growth and continued success within Bastion.

“We’ve been in business almost 15 years and it’s a thrill to bring in someone of Cheuk’s calibre to lead our business across ANZ," said Watts. 

"It’s a testament to the quality of our people, the trust our clients’ place in our abilities and the fearless approach we have taken to building this agency over the years.

"We’ve got 300+ people across seven offices in ANZ and it’s critical now that we have someone leading the business working day in day out to solve our clients biggest problems. 

“Cheuk’s appointment represents a major investment in our next phase of growth. We’re the biggest independent, but we want to be the best agency in the region, period.

"We’ve continually reinvested in our business, our people and our clients over the years and this is the next step on that journey. Some people ask me ‘when are you guys going to slow down’, but personally, I don’t think we’re going fast enough.  

“The world is changing, and our clients need a partner who can put them in a position of strength to meet these changes head on. We need to constantly evolve and be a better business every day for our people and clients, and in some way the industry.  

“We operate in a brilliant industry. We exist at the intersection between our clients and growth. That’s a seriously good place to be and we need to celebrate and revere that. That’s what we loved about Cheuk through what was an extensive process to appoint this role. He’s an evangelist for this industry and our transformative role in the world. We grow businesses, and I’ve never met a CEO or CMO who didn’t think that was a good idea.” 


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