Victorian electricity distribution networks, CitiPower, Powercor and United Energy, have appointed CHEP Network as their retained creative and media partner, following a competitive pitch.
The partnership will see CHEP lead brand strategy, media strategy, creative and media execution across the portfolio of brands, with new brand work set to launch later this year.
Jo Pafumi, CitiPower, Powercor and United Energy general manager of corporate affairs, said throughout the tender process CHEP’s creative and media capabilities and output thoroughly impressed.
"They demonstrated the kind of truly integrated thinking that we were looking for," Pafumi said.
"We need to elevate our brands by raising awareness of our role in supporting a clean energy future while also building stronger relationships with the Victorians who count on us to deliver reliable power each day.”
Lee Leggett, CHEP Network chief executive officer, said the network team are clearly smart, talented, and driven to create great work that works.
"We’re looking forward to partnering with them to continue sharing their story in more meaningful, engaging ways," Leggett said.
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