CHE Proximity has rebranded to CHEP Network and restructured its business to meet the demands of a post-COVID world.
The network says the changes help it deliver on its new positioning of being built for ‘New Economy Creativity’.
CHEP Network CEO Justin Hind says the past two years have introduced “irreversible change” to the way people shop, socialise, exercise, and live life every day.
“That change has been a catalyst for us to reimagine our business around the new economy, and the development of a new agency model that will ensure creativity, media, technology, and data is at the heart of supporting our clients’ continued growth, no matter the challenge or channel,” Hind says.
As part of the new business structure, the CHEP Network has aligned the agency’s capabilities across 11 distinct and specialist capabilities to help make it easier for clients to engage individual parts of the network, or the full strength of the agency as required.
The 11 areas across CHEP Network include; CHEP Media, CHEP Consulting, CHEP PR, CHEP Creative, CHEP Research, CHEP Social, CHEP Data & BI, CHEP Tech, CHEP Experience, CHEP Design, and CHEP Content.
“Flexibility and accelerated responsiveness are fundamental to how our clients run their businesses in this era,” Hind says.
“The CHEP Network is designed to mirror the structure and pace of change our clients experience every day.
“Our new model combines market leading scale and capability, combined with the spirit of independence. More doors into the agency, more access to our leaders, more combinations of solutions to solve more brand and customer challenges. It’s a winning formula for our clients and the people who make our business what it is today.”
CHEP Network CCO Gavin McLeod says the reimagined business comes as people expect brands to play a bigger role in society.
“When what matters to people changes, society changes,” McLeod says.
“A New Economy takes shape, full of consumers who expect companies to play a bigger role in helping solve the world's problems. At CHEP we are inspired by this change and believe our purpose is to help ambitious brands become positive forces in the new economy.
“Whether it’s creating experiences that enable brands to be bigger positive forces in people’s lives, using creativity to enrich the technology we use in our daily lives for the good or to imagine new ways of doing business that positively impact the planet, New Economy Creativity will be at the heart of our business.”
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