Channel Factory announced the strengthening of its Australian team with appointments in Sydney and Melbourne.
Fransisco Frances, based in Sydney, joins as head of client services ANZ, with more than 10 years of experience in programmatic.
He began his career overseas with Grapeshot EMEA as client services manager before moving into a global role with the agency.
From there Frances spent four years with Oracle JAPAC, beginning as a senior consultant before being promoted to agency lead, and was named Oracle Salesperson of the Year for JAPAC in 2021.
“Frances is an expert on contextual and brand suitability specifically and has successfully guided many brands through their brand suitability strategies across display,” said Lia Cain, commercial director, Channel Factory.
Frances said, “It’s great to be joining Channel Factory at a time when brand reputation is now more important than ever before."
In the second appointment, James Rose, based in Melbourne, becomes sales solution director. Previously, Rose was senior sales manager with miQ Digital, growing its independent portfolio in Victoria from scratch to now managing more than 50 advertisers each quarter.
Before miQ Rose was senior sales manager with Amobee, where he consistently exceeded business targets and was identified by global management as the product lead as part of the transition to programmatic self-serve sales.
“Rose’ expertise and experience in the sales arena will play a crucial role in the continued growth of Channel Factory,” Lia said.
Rose said: “I couldn’t be more excited to join Channel Factory and to be working for a global technology and data platform that allows agencies and brands to turn YouTube’s 5 billion plus videos into effective, brand-suitable and safe advertising opportunities.”
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