Cathrine McVeigh has been appointed SCA's head of audio production and operations as part of the Content leadership team.
McVeigh, in the newly created role, will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team to deliver rapidly growing audio content across SCA’s Hit and Triple M networks, commercial production, and digital audio platforms including LiSTNR.
"I am so thrilled to become part of the creative powerhouse that is SCA," she says.
"I can't wait to join the team and help drive commercial success for our audience, clients and the company in a rapidly evolving and exciting audio marketplace."
McVeigh joins SCA with more than 20 years’ leadership experience in the content production space, specialising in content creation across platforms including podcasting, digital audio, television, and publishing. She has worked at the ABC, international production house Essential Media Group and most recently Southern Pictures.
Chief content officer Dave Cameron: “We’re excited to have a leader of Cathrine’s calibre join us at such an important time in SCA’s continued digital audio transformation.
"She is a highly experienced strategic thought leader and creative innovator, who brings significant success leading large audio and operations teams and managing high volume content slates across multiple audio and video platforms,” \
McVeigh will report to Cameron from August 9.
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