Australian online retailer Catch.com.au has launched its biggest Christmas campaign celebrating unique names reflecting the range of Christmas products available on Catch.
The campaign, from AJF, is the next installment in the creative platform launched in August featuring everyday Aussies made famous with the product names they’ve bought on Catch.
“Christmas is a fun, joyous time and we wanted to reflect this in the campaign,” AJF executive creative director Josh Stephens says.
Getting into the Christmas spirit, the new creative stars Keanu’s Wreaths, Ringo’s Star, Michael’s Cane and Steve’s Carols.
“From toys to tech, special gifts, decorations, Christmas day preparations, and more, our new campaign not only demonstrates the range of products available on Catch, but also demonstrates the passion everyday Australians have for Christmas and how they can find anything they want and everything they need for Christmas at Catch.com.au," Catch chief marketing officer Ryan Gracie says.
Launching this week, the campaign is running across TV, radio, out of home, social, YouTube and other digital channels.
Credits
Client: Catch
Chief Marketing Officer: Ryan Gracie
Head of Advertising & Communications: Natasha Aaron
Marketing Campaign Specialist: Carla Mazzeo
Creative Agency: AJF
Executive Creative Director: Joshua Stephens
Creative Director: George Freckleton
Senior Copywriter: Nick Weller
Art Director: Rhyen Ellis
Client Partner: Bryce Coombe
Senior Account Manager: Lucy Bell
Head of Film Production: Roz Ruwhiu
Editor: Tim Egan
Sound: David Gaylard
Head of Studio Production: Paul Davis
Retouching: Drew Smith
Production Company: The Producers
Producer: Noelle Jones
Director: Jesse James McElroy
Stills Photographer: Jesse Smith
Media Agency: Hearts & Science
Managing Director: Richard Smith
Managing Partner: Gerard Max
Planner: Elloise Wilson
Senior Investment Manager: Debbie Light
Senior Strategist: Debbie Moxon
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