taps insider for hybrid CMO role

Chris Pash
By Chris Pash | 22 July 2021
Jason Bagg

Digital retailer has appointed insider Jason Bagg as its new CMO, combining his role as chief commercial officer.

He will take on leadership of the marketing team while continuing to look after customer strategy and loyalty programs.

He joined Catch in early 2020 as chief commercial officer, and has been instrumental in building Catch’s growth strategy.

The chief marketing and commercial officer role is newly created, consistent with Catch’s commitment to taking its great customer experience to the next level by working cross-functionally with the customer at the center of the business.

The new appointment will allow Catch to form an end to end view of the customer journey, with teams working together to further strengthen Catch’s customer focus, and provide the best experience possible for Catch customers.

Catch is also doubling down on its commitment to brand building, with Bagg continuing the work started with the successful Everyday Aussies campaign launched last year.

Bagg’s appointment coincides with the launch of a new set of TV ads for the Everyday Aussies campaign landing July 11. 

"I joined Catch in early 2020, and it’s been a fantastic experience to see the brand grow and develop over the past year and a half," he says.

"I’m looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians.”

Bagg started his career in investment banking at Macquarie, and his expertise lies in market analysis and business development of entrepreneurial, high growth businesses.

He was a founding team member of Uber’s Australian operations and its local launch in 2013. Since then he has continued to work with highly successful founders and management teams in investment and strategic advisory roles.


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus