Cartology has opened entries for its 2026 Campaign of the Year Awards, adding a new Unified Planning Award category to its retail media recognition program.
The new category celebrates brands breaking down silos between brand and trade marketing to deliver a unified customer experience in retail media.
The 2025 award was won by Unilever's Vaseline Gluta-Hya campaign, which drove 5% market share against a 2% target and a 78% boost in incremental sales.
The 2026 categories spans best omnichannel campaign under $250k, best omnichannel campaign over $250k, best new product launch campaign, best omnichannel campaign Big W, best digital strategy, best use of customer insight, best use of creative canvas, partner of the year, the new unified planning award and the overall campaign of the year.
Tony Prentice, Cartology director of client partnerships and sales, said the program was a direct reflection of the company's commitment to delivering retail media effectiveness.
"We are genuinely inspired by the exceptionally high calibre of entries that we receive, year after year, demonstrating the strategic thinking and partnerships happening in retail media," he said.
"This program isn't just about celebrating success — it's a direct reflection of our unwavering commitment to delivering retail media effectiveness, helping our partners achieve measurable impact."
The awards celebration will be held later this year.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.