Cartology, the retail media arm of Woolworths, and property company Region Group have extended their partnership for retail OOH representation.
Twenty-six small-format screens have been added to Cartology’s total small format presence of more than 320.
The Region portfolio includes more than 2,000 specialty tenants, with retailers such as Woolworths and Coles, offering brands an opportunity to reach regional and metro based shoppers across the country.
“We are incredibly pleased to extend our successful partnership with Region Group, which contributes greatly to our network of over 3,400 screens nationwide,” said Greg Power, Cartology’s head of commercial partnerships (ROOH).
“Through Cartology’s deep understanding of customers, our Retail Out of Home network goes from strength-to- strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions, everyday.”
"Our long-standing partnership with Cartology is built on a shared vision for creating exceptional customer experiences,” said Mircina Mayas, Region Group’s partnerships manager.
“Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia."
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