CarsGuide.
CarsGuide is flipping the power dynamic in Australia’s car-buying market in a campaign via Today the Brave.
“With the launch of Get Cars, we’re reaffirming our role as the fiercely independent partner in the journey,” said Gumtree Group director of marketing and brand, Rowena Kanna.
“Buying a car should feel empowering, not overwhelming, and this platform helps cut through the noise so people can make decisions with real confidence.”
The campaign is rolling out nationally across ACM, Social, Spotify and oOh!media outdoor.
“The Get Cars platform captures CarsGuide’s expertise as those who Get Cars, the extensive education resources to help Aussies Get Cars too, and a marketplace where you can go Get Cars,” said Today the Brave senior art director, Kate Idle.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.