carsales mediahouse, the media arm of the auto marketplace, has launched Electric Avenue, an interactive content destination created in partnership with automotive group Stellantis to build interest in electric vehicles.
Electric Avenue, hosted on carsales and developed by its in-house strategy and creative agency Fuse, brings together five Stellantis brands.
"After years of flatlining, we've seen the first lift in EV consideration since 2022 with 37% of Aussies saying they've considered buying an EV, up from 30% late last year," said Brooke Wilson, group business director at carsales mediahouse.
"That tells us the appetite is still there – we just need to reignite the excitement and make the category feel approachable again, which is exactly what Electric Avenue sets out to do."
Shane Dawson, creative director at carsales mediahous, said brands are asking for smarter, more engaging solutions.
"Brands are very much present, but it's the category that's the hero here. Every fact, every scroll, every brand switch – it generates insight while keeping audiences genuinely entertained," said Dawson.
The hub guides users from the Jeep Avenger to the Fiat 500e via the Leapmotor C10.
"Stellantis is home to some of the most iconic auto brands, each packed with personality, and Electric Avenue gives us a unique platform to show them off," said Rachel Semmens, senior brand marketing manager at Stellantis.
"Our cars aren't boring, so the way we market them shouldn't be either."
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