Carat wins South Australia tourism account

Chris Pash
By Chris Pash | 13 May 2021

Carat Adelaide has won the South Australian Tourism Commission (SATC) media account for the 2021-22 domestic marketing campaign after a pitch against local incumbent Wavemaker.

South Australia has 12 unique regions with world-class gourmet produce, beaches and unique native wildlife. The SATC champions tourism as a significant economic driver. 

The account will include traditional, digital and performance media with Carat highlighting the Rewards Wonder campaign aimed to increase travel to South Australia as a destination which offers “a little bit more” for the tourist.

During the pitch Carat collaborated with fellow dentsu brands Isobar to activate programmatic display and video across Adobe, and The Story Lab for ideation.

Vikki Friscic, managing director of Carat Adelaide: “The Carat Adelaide and isobar teams are tremendously happy to be working with the South Australian Tourism Commission.

"The SATC Domestic account is one of the most prestigious and exciting accounts in the Adelaide market and we feel privileged to be a part of their amazing team.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus