Credit: Journey Beyond
Carat South Australia has won the media account for Journey Beyond after a competitive pitch.
The Adelaide-based team will handle media buying for Journey Beyond's 22 travel brands, including The Ghan, Cruise Whitsundays, Sal Salis Ningaloo Reef and Monarto Safari Resort.
The win follows Journey Beyond's acquisition of New Zealand coach touring company Grand Pacific Tours in August, its first purchase outside Australia.
Carat South Australia has worked with the South Australian Tourism Commission since 2021.
"Carat impressed us with their proven experience in the travel category, sophisticated strategic thinking, planning processes and collaborative approach," said Justine Lally, executive general manager of marketing at Journey Beyond.
Adele Gibb, managing director of Carat South Australia, said the agency admired Journey Beyond's commitment to responsible tourism.
"What really resonated with our team is Journey Beyond's commitment to responsible tourism and its genuine respect for Country and the communities connected to the places it operates," Gibb said.
Carat South Australia also extended its partnership with the South Australian Tourism Commission for a fourth year in 2025.
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