Inklings campaign.
Carat South Australia has been engaged by the State Government to assist in the launch of a nation-leading early support program, Inklings.
The pilot program uses short videos filmed by trained practitioners, to help parents gain insights into a baby’s thoughts, feelings, and different communication methods.
The campaign is running across oOh! Media’s Drake’s panels, VMO, Westfield and Cartology panels, along with support from Tonic Media and Convenience Ads within Doctors Offices, Pharmacies & Parent Rooms.
“When you’re a new parent, getting access to information about your child’s wellbeing can be overwhelming and confusing,” said Hannah Fisher, client partner and head of South Australia Government at Carat Adelaide.
“This campaign has really resonated with the parents in our office and has been a true blessing bringing it to life.
“We’re so excited to see it out in the wild, guiding other fellow parents to the help and information they may need at such a critical time of connection.”
David Stocker, managing director at Simple Integrated Marketing, said the intent of the campaign is to reflect those quiet, but powerful moments of parental intuition — the little signs that something might be different.
“Our role was to bring that to life with care and clarity, and to guide parents/caregivers with that uncertainty to the Inklings program,” said Stocker.
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