Carat's Steph O’Donnell joins Initiative Melbourne as head of investment

By AdNews | 5 February 2024
Steph O'Donnell.

Media agency Initiative has appointed Steph O'Donnell to the newly created role head of investment Melbourne, also joining Melbourne’s senior leadership team.

Reporting directly to chief partnerships and investment officer Paige Wheaton, O’Donnell’s immediate remit is to craft and lead the market’s investment product across the entire investment ecosystem.

O’Donnell, previously VIC group investment director at Carat, has 10 years’ experience in media investment having held senior roles at Spark Foundry across both Sydney and Melbourne, and before that Match Media and Starcom.

Wheaton says as the agency’s investment products continue to evolve to meet market demand, it is imperative Initiative seeks talent that provides a unique balance of technical investment capability coupled with a strategic mindset.

“We have found that in Steph, her market reputation reflects our desire to hire the best talent in market," she says.

"Steph is already an established leader; the depth and breadth of her media partnerships are legendary and her passion and genuine desire to produce unique and best in class work sets us up for success in driving Initiative’s investment product into the future.

“Steph will be a critical partner to me and her strategic acumen and counsel will undoubtedly play a pivotal role on our senior leadership team.”

O’Donnell says Initiative are an ambitious team with a hunger to lead the market in product and processes and are poised to take advantage of Melbourne’s burgeoning market.

“Paige is well known in market for being at the peak of her craft and having the opportunity to work alongside her and MD Sarah James is indeed an honour," she says.

"I’m excited to develop Melbourne’s investment team and our product and at the same time elevating our media partnerships and producing outstanding client campaigns. It’s an exciting time to join the agency.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus