UM has appointed Lana Blanchard into the newly created role of WA media manager leading the HBF health insurance business in that market.
Blanchard was most recently client partner at Carat and before that in a senior sales executive role at Channel 7.
Ashley Gilbert, group director, UM, said HBF is a massive part of the fabric of WA and an experienced and passionate professional was needed to lead the business with a local lens.
Gilbert said: “I’m excited to welcome Lana to our team. Her diverse experience and relationships in Perth will complement and strengthen the depth of talent already servicing the HBF account.
“She is an innovative thinker with excellent communications skills bringing energy, enthusiasm, leadership and experience to HBF’s team. She is a go-getter who knows the value of relationships in the media industry and is driven by a desire to learn and grow in Perth’s dynamic market.”
With key skills and capabilities across trading, planning and execution of a media campaigns, client communications and data analysis, Blanchard is motivated by driving consumer interactions with brands and media's role in behaviour change.
HBF's GM marketing and engagement Louise Ardagh: "We are thrilled to have Lana join the team and be part of our continued growth journey. She comes armed with a fantastic reputation so we're lucky to have her representing us and we are looking forward to welcoming her to our office so she can immerse herself in our business.”
Blanchard said: “I am excited to embark on this new role working with HBF, a company with such a rich history in WA and exploring the potential of this market.”
Blanchard commences in her new role on March 1st.
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