Carat Adelaide has launched a campaign, Give Up Smokes, for SA Health – Drug and Alcohol Services South Australia (DASSA).
The campaign focuses on improving the health and wellbeing of Aboriginal South Australians by reducing the impact of tobacco smoking. The message is ‘live for the moments’ -- the moment spent enjoying quality time with children and family acting as a key motivator to quit.
Carat is working with creative agency WDM and DASSA to roll out a multi-channelled campaign that harnesses a DSP targeting in the digital space to convert to the site with high impact. Thus balancing the need for broadcast media for awareness in the outdoor space.
“I love the message this campaign is amplifying and also that we are specifically focusing on the Aboriginal communities in SA. While there is a broader Quit Smoking campaign in the market, the fact that we are able to work with this audience was appealing to the team, who are all excited to be working on this campaign”, said Hannah Fisher, client manager, Carat Adelaide.
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