Carat retains Tip Top Bakeries account

Paige Murphy
By Paige Murphy | 8 July 2020
 
Brett Grebert.

Carat has been re-appointed to the Tip Top Bakeries account, a division of George Weston Foods Limited, following a relationship spanning twelve years.

Billings for the account are undisclosed.

Tip Top Bakeries bakes in excess of one million products a day for Australians to enjoy fresh daily.

Brands include Tip Top, one of Australia’s most iconic brands, as well as Abbott’s Village Bakery, Burgen and Golden.

Tip Top Bakeries marketing and innovation director Brett Grebert says the business views Carat as an extension of their own team.

“Their understanding of our business and our customers has enabled Tip Top Bakeries to connect with consumers in a highly effective, creative and efficient manner," Grebert says.

"We are proud and excited to be continuing this valuable partnership.”

Carat ANZ CEO Sue Squillace says retaining a long-standing client is a "great feeling".

“In fact, it’s probably the best ‘new business’ win knowing that the retention is an endorsement of our team’s passion and the strength of our partnership, understanding the business challenges and our ability to deliver," Squillace says.

"It has been a great association and we will ensure we continue to provide integrated solutions to further strengthen its brand position in Australia.”

The account covers all media except search. Its remit includes TV, digital, radio, OOH, social and influencers.

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