Jim Groves. Credit: Carat
Carat has retained the Revo Fitness media account in a three-year deal running to 2029, as the gym chain continues a national expansion.
Revo's growth has included the acquisition and rebrand of Victoria's Crunch Fitness locations.
Carat's Western Australia team has handled media strategy across membership campaigns and multi-state market entries since the pair began working together.
Carat will continue to manage media planning and buying across Revo's national network, covering membership acquisition, retention and brand positioning.
Jim Groves, managing director of Carat Western Australia, said the renewal spoke for itself.
"Revo could have gone to market, but they chose continuity,” Groves said.
“That says something about the partnership we've built and the results we've delivered. We're looking forward to the next chapter.”
Bec Smith, chief marketing officer at Revo Fitness, said the pace of expansion demanded a reliable partner.
"Revo is on a mission to make quality fitness affordable and accessible to all Australians,” Smith said.
“Over the past three years, we've scaled rapidly in line with that ambition and when you're opening gyms at pace, you need a media partner who can deliver with consistency and impact.
“Carat has been a trusted extension of our team, and we're excited to continue building on the momentum we've created together.”
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