Carat Perth retains major clients with combined $10 million in billings

Chris Pash
By Chris Pash | 5 March 2021
Carat Perth managing director Jim Groves

Carat Perth announced the retention of Alinta, Cash Converters and Crown Resorts Group.

The media planning and buying for the three has combined billings of over $10 million.

Managing director Jim Groves: “It is terrific to be able to extend and deepen Carat’s relationships with key clients, and is testimony to the potency of our team’s capability alignment with our clients’ business objectives.”

Alinta national digital marketing manager, Adam McCarthy: “We value Carat as a partner in helping us operate effectively in a competitive energy marketplace. The ability to connect west coast and east coast expertise helps us maximise the effectiveness of our media investment.”

Carat enters into its ninth year of partnership with the national Cash Converters business. Chief customer officer, Nerida Collins: “We are an agile business that needs to deploy media at national scale, and we value our partnership with Carat and dentsu in helping us deliver growth metrics.”

Crown extends its eight year relationship with dentsu in Perth, now incorporating the launch of the new Sydney Barangaroo property. GM Marketing Perth Kelly Townson: “We are very happy to be in a position to extend our media planning and buying partnership with Carat and Dentsu."

Carat Perth also announced the appointment of Natalie Salinovich as client director. She joins from Initiative Perth where she spent the last seven years working across key clients such as Bunnings, P&N Bank, RAC and Lottery West.

“Nat is one of the next generation of leaders in our sector, and we are delighted to welcome her into our growing team,” says Jim Groves.

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