Credit: MFA
Carat Australia’s Brigid Sullivan has secured a $250,000 out-of-home campaign, awarded by the Outdoor Media Association at the 26th MFA Awards in Sydney.
Sullivan, a client associate at the agency, won the prize through the OMA’s claw machine activation, which attracted more than 400 participants across MFA EX events in Melbourne and Sydney.
The campaign funding is backed by OMA members and will allow Carat to bring client work to life using out-of-home media.
“The Outdoor Media Association and MOVE are delighted to have supported the MFA this year as a Platinum Sponsor,” OMA and MOVE CEO Elizabeth McIntyre said.
“Fostering the next generation of marketers builds a pipeline of industry changers to bolster the future of Out-of-Home.
“We are so excited to award this $250,000 prize to Carat Australia and look forward to seeing how they’ll use OOH to turn heads and make an impact.”
Sullivan described the win as a major opportunity for the agency.
“I’m so thrilled to win this $250,000 outdoor campaign for Carat,” she said.
“It’s a game-changing opportunity to amplify messaging on a grand scale and we can’t wait to help our clients continue tapping into the power of out-of-home.”
The Media Federation of Australia’s CEO, Sophie Madden, said the event reflects the strength of the media industry and its partnerships.
“We're so thankful to the Outdoor Media Association for supporting MFA EX in Melbourne and Sydney, including its generous $250,000 campaign giveaway,” Madden said.
“These events are the biggest events on the media agency calendar, uniting our industry and highlighting how media can drive real change.
“Our partnership with the OMA is long-standing, built on initiatives like MOVE, and we’re proud to continue building on that legacy together.”
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