Canva co-founder and COO Cliff Obrecht and MagicBrief co-founder and CEO George Howes.
Canva, an Australian design platform, is acquiring local start-up MagicBrief, an AI-powered creative intelligence tool used by global brands and agencies.
The deal expands Canva’s capabilities in marketing and performance analytics, embedding real-time creative insights into its Visual Suite.
Commercial details of the deal haven't been released.
MagicBrief’s tools, used to analyse more than $6 billion in ad spend, will be integrated to help teams iterate and optimise content based on live data.
“We’ve spent the last decade empowering millions of teams to create impactful and engaging visual content,” said Canva co-founder and COO, Cliff Obrecht.
“Now, with MagicBrief joining Canva, we’re entering the next frontier by powering the entire content and marketing workflow, from ideation and creation to deployment, measurement, and now analysis and optimisation.”
Founded in 2022, MagicBrief uses AI to turn fragmented ad performance data into actionable recommendations for creative teams. Its clients include Fenty Beauty, Koala and Linktree.
“In today’s visual economy, winning brands are those that know exactly what creative works, where it works, and why,” Obrecht said.
“By combining MagicBrief’s AI-powered insights with Canva’s Visual Suite, we’re giving every team the tools to not just create great content, but drive stronger results.”
MagicBrief will continue operating independently in the short term as its team and technology are integrated into Canva’s broader platform.
"We started MagicBrief to give creative teams smarter tools to move faster and make better work,” said MagicBrief co-founder and CEO, George Howes.
“Joining Canva takes that vision to the next level, helping us reach more marketers and turn great ideas into high performing creative.”
Canva, which claims more than 240 million monthly users and US$3 billion in annualised revenue, is continuing to expand its presence in the enterprise and marketing sectors.
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