Australia has picked up another 25 shortlists for Cannes Lions this year, totalling its nominations to 28.
TBWA\Melbourne leads with five shortlists, followed by TBWA\Sydney with four.
Leo Australia's 'Haven' takes another three shortlists, totalling to four.
VML Sydney, HERO McCann, Droga5 ANZ, Bureau of Everything, We Are Social Sydney, Octagon Sydney, Telepathic + Love and Money and TBWA\Media Arts Lab, Sydney also appear on the list.
Shortlists:
Social & Creator
Audience Targeting/Engagement Strategies
Nissan Patrol. It's Out There, TBWA\Melbourne / REVOLVER Sydney / RUMBLE STUDIOS for Nissan Australia
Creator and Influencer Sourced Insight
The Gymtok Menu, We Are Social Sydney for KFC Australia
Creator Collaborations
Bringing Koala Ears, TBWA\Melbourne / ELEVEN for Billie
Market Disruption
Bringing Koala Ears, TBWA\Melbourne / ELEVEN for Billie
Cultural Engagement
Ausify Your Algo, Bureau of Everything Sydney for Creative Australia
Digital Craft
Data Storytelling
Haven, Leo Australia, Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Real-Time Usage & Targeting
Transit Tales, HERO McCANN Melbourne / NAKATOMI Sydney / Rumble Studios for Mastercard
Curation of Data
Haven, Leo Australia, Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Innovative Use of Technology
Magnif-eye, VML Sydney / WORD OF MOUTH Sydney / BURSON Sydney for 1001 Optometry
Direct
Consumer Goods
If You Can Take It, It's Yours, Howatson+Company Sydney / SCOUNDREL Sydney / TEAM INSPIRE Sydney for SELLEYS
Media/Entertainment
The Ad That Can Only Be Seen on SBS, Droga5 ANZ, Part of Accenture Song / The Sweetshop Sydney / Hearts & Science Sydney for Special Broadcasting Services
Use of Print/Outdoor
If You Can Take It, It's Yours, Howatson+Company Sydney / SCOUNDREL Sydney / TEAM INSPIRE Sydney for SELLEYS
Personalised Campaigns
Haven, Leo Australia Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Film Craft
Sound Design
Rick's Rescue, TBWA\Media Arts Lab Sydney / SCOUNDREL Sydney / ARC Sydney for APPLE
Design
Brand Environment & Experience Design
Sunburnt Car, TBWA\Sydney / BOLT / ODD Studios / Hearts & Science / ELEVEN for MYCAR
Innovation in Design
Sunburnt Car, TBWA\Sydney / BOLT / ODD Studios / Hearts & Science / ELEVEN for MYCAR
PR
Use of Events & Stunts
Sunburnt Car, TBWA\Sydney / BOLT / ODD Studios / Hearts & Science / ELEVEN for MYCAR
Launch/Relaunch
Bringing Koala Ears, TBWA\Melbourne / ELEVEN for Billie
Industry Craft
Art Direction: Outdoor: Ambient
Sunburnt Car, TBWA\Sydney / BOLT / ODD Studios / Hearts & Science / ELEVEN for MYCAR
Media
Innovative Use of Influencers/Creators
Nissan Patrol. It's Out There, TBWA\Melbourne / REVOLVER Sydney / RUMBLE STUDIOS for Nissan Australia
Entertainment
Non-Fiction Film: 5-30 Minutes
How to Orchid, Telepathic Melbourne / Love and Money for Telepathic Instruments
Entertainment Lions for Sport
Integrated Brand Experience
Rivals, OCTAGON Sydney / Ronde Media / Motion Entertainment / Mindshare / WPP Production for Rexona
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