Cannes Lions has announced the 2021 Cannes Lions International Festival of Creativity will run as a fully digital event, Cannes Lions Live, June 21 to 25.
The event in Cannes, France, will not take place this year as the world continues to battle the COVID-19 pandemic.
This is the second year the physical event has not run. Last year, it was cancelled as the world grappled with the coronavirus and global lockdowns.
“Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new Lions Membership platform," Lions chairman Philip Thomas says.
"We are now able to move fully to this format for 2021 - which will have all the celebration, inspiration and participation of Cannes Lions - to unite the global community virtually during Cannes Lions Live this June.”
Cannes Lions Live will bring live and on-demand content and experiences, as well as revealing, analysing and celebrating the winners of the Lions.
“Cannes Lions Live will also signal the return of the Lions awards. After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again," Lions managing director Simon Cook says.
"We’ll be championing the work on a huge scale - tracking progress throughout the week, analysing the winners, delivering insights, identifying new talent - it’s the return of the benchmark and a moment for the industry to reflect but also look forward.”
Lions Membership will launch in May.
All Lions members will receive complimentary access to Cannes Lions Live as part of their membership. Annual LIONS membership is priced at €249.
All Lion winners, past and present, will be gifted complimentary membership.
Further information on Cannes Lions Live will be released over the coming weeks, including details of the immersive experiences and talent lined up to be a part of the week.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com