Australian based agencies picked up one silver Lion on the second day of the 2026 Cannes Lions.
TBWA\Sydney’s ‘Sunburnt Car’ for MYCAR now holds one gold and one silver Lion in total.
Australian agencies also appeared in a number of new shortlists, including Special Australia, Droga5 ANZ, The Glue Society, Revolver, VML ANZ, Leo and +61.
The winners:
Industry Craft
Art Direction: Outdoor: Ambient
(Silver) Sunburnt Car, TBWA\Sydney / BOLT / ODD Studios / Hearts & Science / ELEVEN for MYCAR
Shortlists:
Film
Local Brand
The Ad That Can Only Be Seen on SBS, Droga5 ANZ, part of Accenture Song for Special Broadcasting Service
Creative Data
Data-Enhanced Creativity
Haven, Leo Australia Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Creative Data Technology
Magnif-eye, VML Sydney / WORD OF MOUTH Sydney / BURSON Sydney for 1001 Optometry
AI Craft
Magnif-eye, VML Sydney / WORD OF MOUTH Sydney / BURSON Sydney for 1001 Optometry
Data-Driven Product Innovation
Magnif-eye, VML Sydney / WORD OF MOUTH Sydney / BURSON Sydney for 1001 Optometry
Data Storytelling and Narrative
Haven, Leo Australia Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Market Disruption & Transformation
Haven, Leo Australia Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Brand Experience and Activation
Consumer Services/Business to Business
Haven, Leo Australia Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Use of Mobile & Devices
Magnif-eye, VML Sydney / WORD OF MOUTH Sydney / BURSON Sydney for 1001 Optometry
Sponsorship & Brand Partnership
Into Art, +61 Sydney for Telstra
Social Behaviour
Sunburnt Car, TBWA\Sydney / BOLT / ODD Studios / Hearts & Science / ELEVEN for MYCAR
Corporate Purpose & Social Responsibility
Haven, Leo Australia Sydney / HOGARTH Worldwide Sydney / OMD Sydney, for Suncorp Insurance
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.