Cancer Council WA, the new non-governmental organisation (NGO) partner for the Western Australian Mental Health Commission (MHC), has appointed 303 MullenLowe to provide creative advertising services across MHC's Alcohol.Think Again, Drug Aware and Strong Spirit Strong Mind programs, following a comprehensive agency review process.
The appointment expands upon 303 MullenLowe’s existing relationship with the Alcohol.Think Again program, which has seen the development of its I Need You To Say No campaign.
The campaign was recently announced as a finalist in the Australian Effie Awards for its role in reducing underage drinking in Western Australia.
“The 303 MullenLowe team has shown great enthusiasm in taking on the challenge of these campaigns and we look forward to seeing them apply their expertise to reduce harm from alcohol and other drugs in WA," says Cancer Council WA alcohol program manager Julia Staffard.
Across the duration of the long-term contract, 303 MullenLowe will deliver a broad range of evidence-based education and prevention campaigns in order to help MHC achieve its vision of a WA community that experiences minimal alcohol and other drug-related harms and optimal mental health.
“MHC has a long history of producing powerful and effective behaviour change campaigns. We’re over the moon to be joining them on the next leg of their journey," says 303 MullenLowe head of planning John Linton.
Work is already well underway since the appointment, with new campaigns for both Alcohol.Think Again and Drug Aware in development.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.