CHE Proximity today announced the appointment of Cam Hoelter as executive creative director in Sydney, bringing him home from New York.
He replaces Wesley Hawes who is leaving CHE Proximity. Hawes joined CHEP from Marcel in early 2019. His next move hasn't been made public.
Hoelter has led some of America’s biggest brands at McCann New York, including recent award-winning work for the Superbowl and won awards including, Gold Lions, Andy’s, Clio’s, Webbys, Effies and D&AD.
Before New York, he worked at Clemenger BBDO, The Campaign Palace and DDB and has been responsible for some of Australia’s most famous campaigns for iconic brands including Pure Blonde, NAB, VW, Telstra, and renaming McDonalds to Maccas.
“It’s great to be coming home and it’s great to be joining one of the most exciting agencies anywhere right now," says Cam Hoelter.
"Chris (Howatson), Ant (White) and the team have built a truly progressive agency with amazing energy and smarts. Their end to end way of looking at things is resulting in some of the most interesting work in the market right now.”
Ant White, chief creative officer at CHE Proximity: “With his experience leading some of the world’s biggest brands, Cam will add invaluable leadership to the whole team at CHEP. What’s more, he’s a great guy and I’m excited to work with him again.”
Hoelter starts with CHE Proximity in November.
Wesley Hawes: “I'm so proud of the creative team I helped build in Sydney, all the awesome work we've made together, and the momentum the agency has right now. I couldn't thank Howie and Ant enough for all their support and the wider creative department for making my time at CHEP such an enjoyable experience. I’ll be announcing my own news in due course.”
Ant White: “Wes is one of the nicest guys in the industry. He has played a huge role in helping build out the department and we are truly grateful for all that he has given to the agency. His infectiously positive attitude will be missed, and we wish him the best of luck.”
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