Buzzfeed shuts Australian news

Paige Murphy
By Paige Murphy | 14 May 2020

Buzzfeed has closed its dedicated Australian and British news operations.

Staff have been furloughed and stood down.

According to the Press Gazette, some UK staff will be retained to cover global news for the US.

"Both for economic and strategic reasons, we are going to focus on news that hits big in the United States during this difficult period," a spokesperson told AdNews.

"Therefore, we will notify staff in the UK and Australia that we are not planning to cover local news in those countries. We will be consulting with employees on our plans regarding furloughs and stand-downs in these regions. Our Australian office remains open."

Buzzfeed first launched in Australia in 2014.

Over the last three years, the digital publisher has continued to struggle globally. 

The media company missed its 2017 revenue targets by up to US$350 million, leading to global redundancies that impacted around 100 staff across the UK and the US.

A wave of staff began to leave the Australian business, including VP of brand partnerships, David Nemes.

Nemes was reported to have left the business after he became frustrated by the lack of independence and investment in the Australian arm of the business.

Last year, it made 200 people redundant across the global business which equated to 15% of the workforce.

CEO Jonah Peretti sent a memo, at the time, to staff which explained that efforts to diversify revenue weren't enough to help the company achieve profitability.

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