BuzzFeed Australia has appointed Nathan Willbourn-Trevett head of region for APAC, leading the ad sales team.
Willbourn-Trevett was most recently the agency lead across Australia and New Zealand for TikTok; prior to that, he worked at Playground XYZ, Vevo and Yahoo.
He will be working in partnership with director of content, Julia Willing and director of Video, Evelyn Bevans to deliver content across BuzzFeed Inc.’s BuzzFeed Entertainment, Tasty, Bring Me and Bloom brands.
Willbourn-Trevett said: “To be a part of the number one Gen-Z and Millennial platform globally was an opportunity I could not turn down. Working with such a talented team to create and deliver content around the biggest passion points of Australia was a major factor in making the move and I can’t wait to start.”
Josh Fromson, senior vice president of international sales at BuzzFeed, Inc. said, “Nathan is a proven, respected leader and brings with him a wealth of talent, relationships and experience. We are excited for him to be working with our incredibly talented BuzzFeed Australia team.”
Willbourn-Trevett will start in mid-May and report to Josh Fromson.
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