Buzzfeed hires former Huffington Post president

By AdNews | 6 August 2014

Former president of Criteo and Huffington Post, Greg Coleman, has been named president of media company BuzzFeed.

Coleman will be responsible for the management and growth of all facets of the business including sales, creative services, marketing, ad products and business development.

He will also work to expand the business globally and integrate BuzzFeed's social, mobile and video offerings to brands worldwide and will also hold a seat on the the Board of Directors.

Coleman brings more than three decades of experience in digital sales, advertising tech, media and was an early business executive at Yahoo!, Huffington Post, AOL and most recently ad tech company Criteo.

"Social, content-driven advertising has really come of age in the last three years, and Greg joining us validates that enormous shift,” founder and CEO of Buzzfeed Jonah Peretti said.

“Greg helped transform industries at Huffington Post and Criteo and now will scale social advertising globally as it becomes an essential part of every major brand's marketing strategy. I'm also thrilled because it brings Greg, Ken Lerer and me all under the same roof again."

Andy Wiedlin will continue as chief revenue officer leading BuzzFeed's sales team. Coleman will be based in New York and will report to Peretti. He commences his role this week.

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