Bupa expands relationship with Edge

Paige Murphy
By Paige Murphy | 7 July 2020

Bupa Optical and Hearing has appointed independent agency, Edge as its strategic and creative partner.

This extends Edge’s footprint across Bupa's health services after being awarded a partnership with Bupa Dental in February.

“Off the back of being awarded a partnership with Bupa Dental in February, we are thrilled to extend our responsibilities further across Bupa’s health services business," Edge Melbourne general manager Rod Mooseek says.

"As one of Australia’s leading health and care providers, Bupa is in a wonderful position to provide people with expert health services all under the one brand."

The business will be managed across Edge’s Melbourne and Sydney offices.

“Edge made an immediate impact on our team with their understanding of our business and category," Bupa Optical and Hearing head of marketing Jacquelin Harrison says.

"It’s an exciting time for Bupa Optical and Hearing – and we’re looking forward to tapping into Edge’s experience across health services and retail to help drive growth for our stores."

Bupa Optical and Hearing joins a series of recent new business successes for Edge, including Bupa Dental, Amazon Prime, JDE’s Moccona and Harris Brands.

The agency also announced Simon Langley will join as executive creative director and partner.

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