Independent creative agency Bullfrog is expanding into Sydney, along with the launch of a UK offering to commence later this year.
The Sydney offering will be spearheaded by new recruit, Alex Watts, who in his last role as national head of social at DDB, was responsible for leading McDonalds, Coles, Westpac and Volkswagen - along with Skittles’ global social account.
Watts said he has been waiting his entire career for a business-like Bullfrog.
"One that recognises the power of creativity, is as passionate about its clients as it is its own products, and that is working to make the industry meaningfully better," Watts said.
"It helps that the team at Bullfrog is globally enviable, and the roster of partners and clients are a real delight. Everyone wants more for the team, more for the business, and more for the industry.”
Watts forms part of Bullfrog’s expanded leadership team, which includes existing team members Elle Bullen, executive creative director, and Tim Shelley, creative director of brand and experience, – along with recently appointed ex-GM of Proximity Worldwide, Mike Doman, who officially joined the company in July.
Doman said the people at Bullfrog are a wonderful mix of intimidatingly smart and disarmingly kind.
"Plenty of agencies talk about being different, but Bullfrog actually feels and acts different - the conversations are unlike anything I’ve been a part of," Doman said.
"From the moment I got a glimpse into what’s being built here, I realised my days as a consultant were numbered.”
The team will work in collaboration with the recently hired partners Matilda Hobba, Alex Speakman and Simon Bagnasco, along with founder and CEO, Dalton Henshaw.
Hobba said the agency couldn’t be more excited to have such a high calibre of leaders to help drive the business forward.
"The bringing together of Elle, Tim, Mike and Alex is testament to our belief that having a disproportionate number of senior brains working in the day-to-day business allows us to generate insightful and impactful creative thinking without lag or unhelpful double-handling," Hobba said.
Henshaw said these moves are the perfect milestone to mark the agency's third year of existence.
"We’re thrilled to be able to expand our footprint into Sydney and the UK in order to better support our growing network of clients," Henshaw said.
"We’re equally thrilled to bring on another wave of thoroughbred talent to help us build this world-class creative business and to lead our team into this next important phase of growth.”
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