(l-r) Adel Dani Kabbara, Bryan Magee, Alec Jeffrey, Alexandra Martin.
Out-of-home and retail media advertising technology company Broadsign has announced four appointments across the Asia-Pacific region spanning service delivery, account management and sales.
Adel Dani Kabbara joins as regional service delivery director across APAC, holding experience across customer success, technical account management, strategy and technical solutions, gained through his time at Criteo, Tealium and RadiumOne.
Alec Jeffrey joined Broadsign in early 2026 from B2B publisher Octomedia, where he served as group sales manager. In his new role as sales executive, Jeffrey will be responsible for driving adoption of Broadsign's platform amongst OOH media owners and retailers.
Alexandra Martin joins as sales executive, working with brands, agencies and demand-side partners to deliver growth across the programmatic OOH ecosystem. Martin brings media expertise and relationships from Seedtag, JustEggs Digital and SBS Australia, where she previously held sales and solutions focused roles.
Bryan Magee has joined Broadsign in a consultative capacity, focused on the implementation and delivery of Broadsign's automation strategy. Magee brings OOH and agency experience, having previously held senior roles with Dentsu and WPP Media. More recently, Magee has consulted to tech companies, start-ups and media agencies.
"We feel incredibly fortunate to be welcoming such a brilliant bunch of people to the business at what is an incredibly exciting time for Broadsign both locally and globally," said Broadsign regional vice-president of platform sales Ben Allman.
“The knowledge, ambition and experience which Alec, Alex, Bryan and Dani bring will play a fundamental role in unlocking Broadsign's next phase of growth in this region.
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