Broadcast Australia relaunches as BAI Communications

Josh McDonnell
By Josh McDonnell | 14 November 2019

Australian and international transmission service, Broadcast Australia has rebranded to BAI Communications Australia as it evolves its market position.

This initiative is part of the company’s strategy to extend its service offering to existing and potential customers, drawing on its global experience designing, building, and operating communications infrastructure and networks.

The company has grown from a local business delivering broadcast services in Australia to a global communications infrastructure provider. With operations in Canada, UK, USA, Hong Kong and Australia.

Broadcast Australia, now BAI Communications Australia, has been delivering national broadcast services since 1928. It owns and operates one of the world’s most extensive transmission networks today.

“We are taking the opportunity to evolve our brand to better demonstrate the breadth and depth of our expertise. Becoming ‘BAI Communications’ reflects everything that Broadcast Australia has stood for and represents everything that we aspire to be, as we mobilise for another century of progress," BAI Communications Australia CEO Peter Lambourne says.

“We’re proud to be the trusted neutral host provider of choice for national and commercial broadcasters, delivering solutions that enable our customers to focus on advancing their core business. Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo."

In Australia, BAI Communications delivers reliable network quality across metro, regional and rural areas, delivering broadcast services to 99 percent of the population.

Globally, BAI delivers the connectivity and technology – cellular, Wi-Fi, broadcast, radio and IP networks – that digitally enables more than 4 billion rail passengers annually, across transit systems in New York, Hong Kong and Toronto, including dedicated public safety bands and connected public safety systems.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus