Aimee Madson.
Retail specialist Haeday has hired Aimee Madson as retail marketing strategist and added art director Liam Marsden to its Brisbane team.
Madson, a former chief marketing officer at Price Attack, will advise clients on brand and retail strategy, customer engagement and brand positioning.
Marsden arrives from Engine Group, where he achieved multiple wins at the Brisbane Advertising and Design Club awards for his work on high-profile brands.
He will work across integrated campaigns and support creative director David Maunder.
The new recruits join at an exciting time for Haeday, as the business celebrates its 15th anniversary, marking a milestone year of achievement and creativity.
Haeday managing director Rachael Hockaday said the agency has become renowned for delivering strategy and creative with measurable results for its retail clients.
"Aimee's leadership and strategic rigour are invaluable. She has empowered many brands through transformative journeys," she said.
"Liam brings fantastic creativity and attention to detail when working with brands and is already delivering some stellar work. The new pair, together with the rest of the team, will further expand the service offering we have."
Madson said having previously worked with Hockaday when client-side, she always admired the quality of Haeday's work.
"The team is experienced and trusted, supporting and often exceeding clients' retail ambitions," she said.
"We already have a strong client roster. I look forward to driving business growth and building on Haeday's success."
Marsden said the chance to work on some amazing brands and deliver meaningful campaigns is something he is looking forward to.
"I've been following what Rachael has built with Haeday for a while. I knew it was something I had to be a part of," he said.
"Having worked with the team for a while now it is easy to see why they have such long standing relationships with clients, and I can't wait to build on that legacy."
Liam Marsden
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