(l-r) Gus Shaw, Michaela Petrofes, Tobey Bower.
Brisbane-based independent marketing agency Luster has hit the two-year mark, celebrating at West End's Flying Colours.
The agency's growth, with founders Tobey Bower and Gus Shaw, is backed by a client portfolio including Alloggio Group, HomeCaring, Outward Bound Australia, The Lad Collective and The Missing Link.
As part of that growth, ex-LSKD digital marketing specialist Michaela Petrofes has joined as head of performance.
"I'm genuinely stoked to be part of Luster's next evolution," said Petrofes.
"It's rare to find a team that's so clear on what they stand for — smart strategy, human ideas, no distractions. That's exactly the kind of marketing and brand work I want to be doing."
"We're at a point where the line between creative and media shouldn't exist. You can't separate what you say from where you say it. The modern job for marketers is to make brand communications sharper, faster, and more useful, and that's what we're doing at Luster."
Co-founder Tobey Bower said Petrofes's arrival marks an important step in Luster's next chapter.
"Mik's arrival is a big step for us - she brings energy, sharp thinking, and the kind of modern performance mindset that'll help us keep growing the right way," said Bower.
"It's been humbling to see how much traction we've had in just two years. When we started Luster, the goal was simply to tell the truth, do good work, and not overcomplicate it - and it turns out there are a lot of brands who want that."
"Having Mik onboard helps us double down on it. She strengthens what we do best and keeps us focused on what's actually going to matter for brands into the future."
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