Neosframe.
Brisbane-based software platform Neosframe has launched.
The platform automates end-to-end retail ad production, from asset creation and compliance review to multi-channel versioning and approval workflows.
Neosframe's foundation client, Entain Group Australia & New Zealand, selected the platform to manage creative production across its multi-brand portfolio.
"Enterprise retail teams are managing hundreds of campaigns across dozens of channels while compliance requirements continue to tighten," said Neosframe CEO and co-founder, Haley McDonald.
"Manual creative operations can't scale to meet these demands.
“We've built infrastructure that makes high-volume, compliant retail ad production viable again, and securing enterprise clients before we even launched publicly validated that this is a problem the market has been waiting for someone to solve."
Neosframe was built for enterprise in-house teams and agencies managing multi-brand portfolios or strict regulatory requirements.
"For brands operating in regulated industries, creative production isn't just about speed, it's about risk management," said Neosframe co-founder Katarina Diquez.
"Traditional workflows rely on human review at every stage. We've automated the guardrails so teams can move faster without increasing compliance risk."
Entain marketing content Tom Hackett said the platform has already reshaped their approach to retail ad production:
"The response internally has been extremely positive,” Hackett said.
“There is a real sense of excitement across the group and everyone has been looking forward to seeing the efficiencies. I cannot stress enough how impressed I have been with the platform to date."
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