Brent Hill.
Brent Hill has been named chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games, as the organising committee moves from planning to execution.
Hill, the former CEO of Tourism Fiji, will start in November.
He brings two decades of experience in marketing across tourism, government, finance, retail and telcos, both locally and abroad. Previously being named among the top 25 CMOs.
Brisbane 2032 CEO Cindy Hook said Hill’s experience would help lift the profile of the Games.
“We have the opportunity of a lifetime to highlight Brisbane and Queensland on the world stage in 2032, as millions visit and billions tune in to witness one of the biggest sporting occasions and a truly unifying event,” Hook said.
“Having Brent’s global marketing and tourism experience positions us to maximise the opportunities the Games will afford, including supporting lasting legacies for Brisbane, Queensland and beyond.
“Brent has a strong track record in executing global strategic campaigns and activations. I’m looking forward to working with him and the broader team to bring our brand to life, particularly as we prepare to become the next Summer Olympic and Paralympic Games Host after LA28.”
Brisbane 2032 president Andrew Liveris said Hill’s role would be central to building fan engagement and commercial interest.
“We have a multi-billion dollar Games to market and our attraction and perception will be crucial on a local, national and international level,” Liveris said.
“Brent has significant experience focusing widespread attention on specific campaigns, leading teams to deliver effective and sustained marketing and brand awareness and capturing hearts and minds for a unified cause.”
Hill described the role as a “once-in-a-lifetime” opportunity.
“As a proud Australian, I vividly remember the excitement across the country 25 years ago as Sydney and communities across this country celebrated our home Games,” he said.
“In 2032, the world’s attention will be on Brisbane and Queensland and we have an incredible opportunity to elevate the city and state on the global stage like never before.
“I can’t wait to promote the wealth of accolades, people and experiences that makes us unique and attracts millions of people to our shores every year.”
Hill will oversee brand, marketing, experiential campaigns and live sites in the lead-up to 2032.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.