Brendon Cook inducted into the OMA Hall of Fame

By AdNews | 7 May 2024
Charles Parry-Okeden, OMA Chair, and Brendon Cook.

Brendon Cook, the founder of Australian outdoor media sector leader oOh!media, has been inducted into the Outdoor Media Association (OMA) Hall of Fame.

The OMA says Cook's profound understanding of business strategy, coupled with a relentless pursuit of excellence, has shaped the landscape of out-of-home advertising in Australia and New Zealand.

Brendon's tenure at oOh!media was marked by two successful ASX listings, private equity ownership and nearly 40 strategic acquisitions.

He transformed oOh!media from a two-person startup to a powerhouse with more than 800 employees.

Cook last year was awarded the Medal of the Order of Australia (OAM) in the King's birthday honours  for services to the advertising industry.

“Brendon Cook's induction into the OMA Hall of Fame is a testament to his unparalleled contributions and unwavering commitment to driving innovation and growth in the OOH advertising sector,” said Elizabeth McIntyre, CEO at OMA.

“His visionary leadership and transformative initiatives have left an indelible mark on the industry, and we are thrilled to honour his legacy.”

Cook has also served as an ASX director for more than16 years, was international vice president of the World Out of Home Organisation, and contributed to the digital publishing landscape as a founding firector and shareholder of ilearning.

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