P&O Cruises Australia has appointed Bread Agency its social media partner following a competitive pitch.
The agency will work closely with the P&O team across its social efforts including social strategy, content creation, community engagement and influencer marketing.
Bread will join the agency village working on the launch of P&O’s new brand platform.
“P&O is Australia’s favourite cruise line and takes hundreds of thousands of Aussies on unforgettable holidays every year. We can’t wait to work with Bread Agency to help us entice more Aussies to come onboard through the power of social media,” says Georgia Jameson, social media manager for P&O.
Bread Agency co-founder, Mary Prou says P&O Cruises is a brand loved by Aussies, so it is a privilege to be working with them to build out their social media presence.
“From the ships, to the crew, to the onboard experiences, there is no shortage of stories to tell. We can’t wait to bring them to life so people can get a true taste for P&O cruise life," she says.
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