BraveFace is bringing their mental wellness initiatives to Australia in a OOH campaign called ‘Worry Wall.’
Following the success of the campaign in New Zealand, BraveFace has launched two Worry Walls located on Bondi Road, Bondi (NSW), and Chapel Street, Melbourne (VIC).
“At BraveFace, we believe that everyone has the power to face their worries with courage, and the Worry Wall is our way of bringing that message to life in a bold and public way,” said BraveFace founder Katherine Douglas.
“We want people to pause, reflect, and realise that whatever they’re carrying – they’re not alone, and they are bigger than their biggest worry.
“Partnering with batyr on this campaign has allowed us to channel that message into real impact and we’re incredibly proud to support the important work they do for youth mental health in Australia.”
Each installation features a hand-painted mural created by a local artist, and a lockable BraveFace letterbox where individuals can anonymously deposit their written notes.
BraveFace is partnering with youth mental health organisation batyr.
For every person that takes a photo of themselves leaving a note behind and posts to Instagram tagging @braveface and @batyraus, BraveFace will donate $5 to batyr.
$1 from every BraveFace product purchased via the BraveFace website throughout August 2025 will also be donated to batyr.
“We’re thrilled to be partnering with BraveFace on the Worry Wall campaign. Speaking about mental ill health can often feel invisible, and this initiative brings it out into the open in a way that’s not only creative but empowering,” said batyr CEO Pat Darcy.
“Every shared post and every product purchase help us continue delivering mental health programs to young people across Australia.
“It’s a meaningful step toward breaking down stigma and encouraging conversations that matter.”
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