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Some of the world’s biggest brands are paying more than $10 million for 30-second Super Bowl advertising slots this year, according to a report in the Financial Times.
The 2026 Super Bowl is due to be the biggest for the advertising industry in the US, according to Mark Marshall, chair of global advertising and partnerships at NBCUniversal.
Last year’s Super Bowl attracted a record 127.7 million TV and streaming viewers in the US.
NBC is also showing the Winter Olympics and the NBA All-Star weekend in the same month.
Marshall said brands were extending their campaigns beyond the Super Bowl, with more than two-thirds also advertising around the Olympics. Nearly 40 per cent of advertisers are new to the Super Bowl.
Squarespace has enlisted Emma Stone and Yorgos Lanthimos for their fifth collaboration together in its Super Bowl advertisement. The two have worked on a range of Lanthimos movies, including The Favorite, Poor Things, Kinds of Kindness and Bugonia.
Squarespace’s commercial marks the platform’s 12th Super Bowl appearance, and will air between the first and second quarter of Super Bowl LX.
Pepsi has collaborated with Taika Waititi in its Super Bowl commercial, featuring the Coca-Cola polar bear taste-testing a Coke and a Pepsi.
Telehealth company Him & Hers takes an unconventional, non-celebrity approach to its campaign to argue that ‘rich people live longer’ due to the wealth gap in America.
Dunkin’ Donuts has teased its collaboration with Ben Affleck.
Star Trek star William Shatner is the new ‘Bran ambassador’ in Kellogg’s Super Bowl commercial.
Bud Light has teased its ‘keg’ advertisement, featuring Post Malone, Peyton Manning, And Shane Gillis.
Here’s a list of new trailers that have been released this week:
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