AdNews and journey hacking media agency Hearts & Science today launched the AdNews Marketing Pulse, a unique deep dive into Australian brands.
Marketing Pulse looks at how brands large and small are responding to not only COVID, but also to an increasingly complex yet fragile and constantly changing environment.
The survey, and analysis, is designed to create reference points, a benchmark on what organisations are doing post-COVID, what they plan and where they sit against other marketers in the Australian context.
“As we emerge from COVID, we need to talk about growth, in some cases growth back to pre COVID levels and in other cases continuing to grow. Whatever your growth, it most likely means doing more with less,” says Jeremy Bolt, CEO of Hearts & Science.
“How much growth do you need? What’s going to drive that growth? Where have competitors been successful or unsuccessful when chasing growth? How can your media budget best accelerate this growth? What tools and insights can better help you manage media spend to optimise your growth requirements?
“And where do you stand, both now and in the future, on issues such as attribution, marketing automation, ecommerce and first party data?”
The AdNews Marketing Pulse is an opportunity and a platform for Australian marketers to contribute to a unique point of view on the growing importance of precision marketing in enriching the customer journey.
Senior marketers and those who manage marketing, budgets and media resources or who use paid media should take the survey.
Those who complete the survey and leave an email address will receive a copy of the research report.
AdNews talks to leading marketers daily to create objective reports on the market. “With AdNews Marketing Pulse we will bring fresh context free of any agenda,” says AdNews editor Chris Pash
The survey is HERE.
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