A new series by AdNews shines a light on toxic masculinity and encourages Australians to support themselves and their mates. Featuring industry leaders sharing personal experiences with the tagline -- When the going gets tough, get talking.
It celebrates the BOYS DO CRY campaign, which launched with a transformed version of The Cure’s iconic song, Boys Don’t Cry. The campaign is the brainchild of independent advertising agency The Hallway, produced in partnership with The University of Melbourne’s Centre for Mental Health, Heiress Films, Good Oil’s Tom Campbell, Uncanny Valley, Initiative and powered by UnLtd – raising funds for mental fitness foundation Gotcha4Life.
Next up is Chris Freel, CEO of UnLtd:
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When was the last time you cried?
I cried this week when I left my family to head to the UK. My 7-year-old was in tears as I left but said, “I know you have to go and see Nannie but I will miss you so much.” It’s the first time I’ve been back in over 5 years and I also cried today when I saw my nana (who is about to turn 90) and when I spoke to the boys. I’m a blubbering mess at the moment!
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Tell us about your experience of traditional masculine stereotypes growing up
My dad was never around so I grew up with my nana, mum, and grandad. My grandad was a beautiful man who was very supportive and a great role model, but we didn’t really talk about anything too emotional. I have always felt that my role has been to stay strong and make sure that everybody else is ok. It’s hard to try and be that all of the time but my perception of my role as a boy and man was that I had to be stoic and positive all of the time.
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What would you tell your 15 year old self about opening up and showing your emotions?
I’m now 44 and I’m still learning about opening up and showing my emotions. I’d tell my 15 year old self that it’s ok to be honest and open and that I don’t have to try and fix everything all of the time. I’m still telling myself that now.
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What do you want for the next generation?
A world that is still here and is more positive, inclusive and united.
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What do we, as a society, need to do to challenge views that men should always put on a brave front?
Redefine what brave means. Honest, open, vulnerable, and real.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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