Liquor Clearance Centre (Booze Mate) in Mentone, Victoria, has breached the Alcohol Beverages Advertising Code Scheme (ABAC) for its window signage.
The shop front featured two signs one saying: "Sorry!! We are too drunk to open... see you later". And the second saying: “Sober is boring!!”
The complaint submitted to ABAC said: "The marketing promotes excessive consumption, misuse and abuse of alcohol."
As a result, the ABAC found both window signs to breach standards "by encouraging drinking until intoxicated and suggesting that alcohol consumption may cause a change in mood and lead to social success".
The company accepted the breach and has covered over or removed the signs.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.